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Client stories

Princeton Development Group – Eurangi

April 16, 2024

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Princeton Development Group is a renowned real estate development company known for its exceptional residential and commercial properties. With a strong emphasis on quality, innovation, and sustainability, the company consistently surpasses expectations and remains dedicated to pushing boundaries and embracing new technologies.

Their challenge

When it came to taking the breathtaking Eurangi Bondi Beach to market, Princeton faced a crucial challenge. They needed a powerful means to effectively communicate the extraordinary world-class views, generous ceiling heights, and luxurious high-end finishes that set this development apart. Conventional renders alone couldn’t capture the sheer opulence and exclusivity of this project.

Additionally, Princeton had a specific target audience in mind: high-net-worth clients from overseas. They recognised the importance of finding a compelling way to showcase and sell to these discerning clients who demanded the utmost in sophistication and elegance. It was imperative to capture their attention and leave a lasting impression.

Our solution

In collaboration with Princeton’s CGI Studio, Gabriel Saunders, EnvisionVR delivered an exceptional solution. They seamlessly transformed the penthouse, sub-penthouse, and two residences into immersive, 1:1 scale Virtual Experiences and combined them with drone imagery of the stunning waterfront views. These cutting-edge experiences provided potential buyers with an unparalleled opportunity to explore and appreciate the grandeur, flow, and luxurious ambiance of the apartments, all while soaking in the iconic views of Bondi Beach.

The Virtual Experiences went beyond the conventional sales approach, empowering the sales agents from The Agency with a game-changing tool. In a bold move, they even sent a VR headset to Hong Kong, enabling a prospective buyer to virtually walkthrough their potential future home from the comfort of their own location. This innovative approach demonstrated Princeton’s commitment to providing an extraordinary experience and ensuring that even overseas clients could fully immerse themselves in the project and envision their dream living space.


In conclusion, Princeton Development Group’s collaboration with EnvisionVR proved to be a game-changer in effectively showcasing the Eurangi Bondi Beach development. By leveraging immersive, 1:1 scale Virtual Experiences, they successfully conveyed the unmatched beauty, luxury, and exclusivity of the project’s world-class views, generous ceiling heights, and high-end finishes. This innovative solution captivated the attention of the targeted high net worth clients, leaving a lasting impression. By embracing cutting-edge technology and pushing the boundaries of traditional sales approaches, Princeton Development Group demonstrated its unwavering commitment to delivering extraordinary experiences and continues to set new standards in the real estate industry.