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Why The Real Estate Industry Should Use Augmented Reality

December 7, 2022

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If you’ve been involved in the real estate industry for very long, you know that things are constantly changing and evolving. What was cutting-edge 10 years ago is now commonplace, and what’s new and exciting today will be passé in a few years. So, it should come as no surprise that technology like augmented reality (AR) is starting to make its way into the world of real estate. But what exactly is AR, and how can it be used in real estate? Keep reading to find out.

What Is Augmented Reality?  

In short, AR is a technology that superimposes computer-generated images onto the real world. This can be done in a number of ways, but the most common is through the use of smartphone apps. For example, there are now several AR apps that allow users to see what furniture would look like in their homes before they buy it. You simply point your phone at the empty space where you want to place the piece of furniture, and the app shows you a realistic 3D rendering of what it would look like.  

How Can AR Be Used in Real Estate?  

AR has a number of potential applications in the world of real estate. Here are just a few examples:  

1. Allowing homebuyers to virtually tour properties that haven’t been built yet  

AR is revolutionizing the home buying process by allowing potential buyers to take virtual tours of properties that haven’t even been built yet. This new technology provides a level of certainty and realism that was previously impossible, giving homebuyers a much better idea of what they’re getting before they ever step foot on the property. In addition, augmented reality can be used to show how a proposed construction project will fit into the existing landscape, providing valuable information for those who are considering making a purchase. With so many benefits, it’s no wonder that augmented reality is quickly becoming the new standard in home buying.

2. Helping sellers stage their homes for showings  

In the past, sellers had to rely on their own imagination or the help of a professional stager to visualize how furniture would fit in their home and show off the property to its best advantage. But with AR, anyone can now use technology to see how different furniture pieces will look in their space. This gives sellers a much greater degree of certainty when making decisions about what to put in their home for showings. As a result, AR is quickly becoming an essential tool for anyone looking to stage their home for sale.

3. Giving buyers a realistic idea of what a remodelled home would look like  

Remodelling can be hard to visualise, creating uncertainty about what the finished product will look like. AR gives home buyers a realistic idea of what their new home could look like. For sales agents, this makes demonstrating the potential of a property much easier and helps to reduce the time to sale.

The bottom line is that AR has the potential to change the way we buy and sell property by making it easier than ever before to visualize homes—both existing and future—in great detail. And that’s why more and more real estate professionals are beginning to experiment with this exciting new technology.