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Unlock the Power of Deep Linking: How to Drive Engagement & Conversion with Virtual Experiences

March 23, 2023

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In today’s digital age, it’s essential to have an online presence that’s accessible and user-friendly. Deep linking is a game-changer that can make your business stand out from the crowd and drive engagement like never before.

Imagine giving your potential customers a seamless and enjoyable experience by taking them directly to what they’re interested in. With deep linking, you can increase engagement, conversion rates, and user experience all at once!

So what is deep linking?

Deep linking is the practice of linking directly to a specific location within an app, rather than simply linking to the homepage. In relation to EnvisionVR’s Virtual Experiences, you can create a deep link that takes your users directly into the virtual space, rather than having them open the app and navigate to the virtual space themselves.

What can it do for me?

There are many benefits that deep linking straight into a Virtual Experience offers:

  1. Improved user experience: Deep linking provides a more streamlined and user-friendly experience for potential customers. By taking users directly into a Virtual Experience, you reduce the risk of them getting lost or losing interest.
  1. Increased engagement: By linking directly to your Virtual Experience, you also increase the chances of users actually engaging with your content. They’re more likely to explore the experience if they’re taken directly to it, rather than having to navigate through your website or our app to find it!
  1. Higher conversion rates: Linking your customers directly to your experience can also lead to higher conversion rates. By taking users directly to your Virtual Experience, you’re reducing the steps they need to take to engage with your content, increasing the chances of them committing to the purchase.

How to use deep linking

So now you know how powerful deep linking can be, how do you actually use this in your business?

  1. Marketing collateral: When creating marketing collateral (such as flyers, brochures, or posters) add deep links to take your potential customers directly to your Virtual Experience.  
  1. Websites: If you have a website for your project, be sure to include deep links so that your potential customers have a seamless journey explore the property.
  1. Direct outreach: When reaching out to potential customers (such as through email marketing or social media), including deep links will make it easier for them to engage with your content and increase the chances of them taking the desired action.

In conclusion, deep linking is a powerful tool that can help businesses promote their virtual property experiences and increase engagement, conversion rates, and user experience. By incorporating deep links into your marketing collateral, website, and direct outreach, you can make it easier for potential customers to engage with your content and increase the chances of them committing to a purchase.